Posts about Marketing procurement

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  1.    Sourcing Forum Meeting Overview (April 2025)
    Agencies & partnersMarketing procurementMarketing procurement

    Sourcing Forum Meeting Overview (April 2025)

    Overview of the Sourcing Forum meeting held remotely on the 2nd April…

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  2.    The impact of GenAI on partner management
    Marketing procurementAIMarketing procurement

    The impact of GenAI on partner management

    This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…

    Read more about "The impact of GenAI on partner management"
  3.    WFA research reveals new trends showing how brands are responding to changes in content production
    Marketing procurementMarketing procurement

    WFA research reveals new trends showing how brands are responding to changes in content production
    Open to WFA members only

    Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a…

    Read more about "WFA research reveals new trends showing how brands are responding to changes in content production"
  4.    Sourcing Forum Meeting Overview (February 2025)
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview (February 2025)

    Overview of the WFA Sourcing Forum meeting, held remotely on 26th February 2025. 

    Read more about "Sourcing Forum Meeting Overview (February 2025)"
  5.    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
  6.    Knowledge Spotlight: Trends in the APAC New Business Landscape
    Agency evaluationAgency remunerationAdvertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Trends in the APAC New Business Landscape

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"
  7.    Research: Global marketing procurement structures and operating models
    Marketing procurementMarketing structureMarketing procurement

    Research: Global marketing procurement structures and operating models

    Access WFA’s research on global marketing procurement structures and operating models.

    Read more about "Research: Global marketing procurement structures and operating models"
  8.    Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)

    Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect

    Read more about "Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)"
  9.    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Marketing procurementMarketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Open to WFA members only

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…

    Read more about "Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base"
  10.    Spotlight: Evolving from a focus on roles to a skill-centric talent model
    Agency remunerationCreativityMarketing procurementMarketing procurement

    Spotlight: Evolving from a focus on roles to a skill-centric talent model

    This session presents the current landscape of work and how this is evolving alongside economic and hiring trends. 

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  11. Agencies & partnersMarketing procurementMarketing operationsMarketing procurement

    Benchmark: Scope of Work (SOW) Process

    WFA member benchmark exploring the SOW process

    Read more about "Benchmark: Scope of Work (SOW) Process"
  12.    Knowledge Spotlight – Sponsorship Strategy 101
    Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurement

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"